The Secrets of Successful PreK-12 Catalog Marketing

Webinar on Catalog Marketing to Educators

Recorded March 13, 2008

Do you know the answers to these True or False questions?

Q: Mailing a follow-up catalog 4-6 weeks after your first mailing can increase your business.
A: TRUE, but only if you know who to target.

Q: Missing a mail date has very little effect on results.
A: FALSE. Every week of delay can cost up to 10% of sales, so is it ever OK to mail late?

Q: The best place for an order form is on the back inside cover of your catalog.
A: FALSE. This is one of several areas of prime selling space and should be used to sell. Do you know what the other prime selling areas are?

Q: The best time to mail teachers at home address is during the spring break.
A: FALSE. Late June and early July are best when mailing teachers at home address, but what products or services are appropriate?

School Market Research Institute (SMRI) conducted a 1-hour webinar to answer these and many other questions related to improving the performance of your catalog mailings. Presenters include Bob Stimolo, President of SMRI; Lynn Stimolo, Creative Director; and Leah Ackerman, List Account Executive. They drew on their combined
experience of over 75 years in the industry to discuss:

Which marketing channels educators prefer when learning about or purchasing various products and services.
When school personnel make their purchasing decisions and when you can expect to receive their orders.
The effect enrollment change has on sales growth and what you should do about it.
Choosing the best mailing lists for your situation.
How to maximize your catalog’s ROI.

The audio portion of this prerecorded program will be presented through your computer speakers using Voice Over IP only. Please be sure your computer has speakers or headphones.