Let’s Get Creative!

How to make compelling offers, write commanding copy, and design intriguing promotion materials.

Your creative staff should have goals every time they plan and execute a promotion:

1. To ensure that your catalog or mailing piece is opened and read by educators
2. To motivate a response to your proposition (yes or no)

These are challenging goals. If they are to be attained, they will require every resource you can bring to bear. It’s worth the investment because when you succeed, sales grow and market share increases. This one-hour webinar will offer tips on how to successfully plan, create, produce, and mail promotion efforts specifically targeting the school market including:

The critical differences between appealing to committees vs. individuals.

Statistics on which media is most popular with educators.

Creating an offer that can’t be refused through:

• Pricing
• Expiration dates
• Payment terms
• Guarantees

Using premium programs to:

• Increase response rates
• Increase average order size
• Increase profitability

The pros and cons of promotion formats including:

• Catalogs
• Direct mail packages
• Selfmailers

Copy and graphics that will make educators stop, look, and act.

Taking advantage of technology: Important considerations regarding:

• Websites
• E-Marketing efforts

Search engine marketing

Navigating the production process including:

• How to make schedules you can meet
• How to create realistic budgets
• How to cut costs without reducing response

And much, much more!

The audio portion of this prerecorded program will be presented through your computer speakers using Voice Over IP only. Please be sure your computer has speakers or headphones.

Register now and pay only $95 for the link to this previously recorded session!