About the Program
Please contact School Market Research Institute
Toll Free at 1-800-838-3444 or
Conveniently Located
Each program is held at School Market Research Institute in Haddam, Connecticut, just a short drive from Bradley International Airport in Hartford, Connecticut. For directions and accommodation suggestions, click here.
Suggested Dress Code
Relaxed, business casual is the suggested dress code
Breakfast and Lunch are included
- Complimentary continental breakfast is served before the program.
- A complimentary network luncheon is included. Meet with other attendees and establish your own network of school marketers.
- Complimentary refreshments are served at morning and afternoon breaks.
Comprehensive information on 6 critical areas for success
1. The effects of the latest trends in education2. Techniques to maximize your promotion plan
- How the economy is changing the way schools and districts spend
- How the Obama administration is changing NCLB legislation and the possible effects on your business
- Industry trends based on a recent SMRI survey of school marketers
- How school marketers are faring with and responding to current trends
3. The latest winning mailing list strategies
- When schools make purchase decisions
- The best time for schools to receive promotion materials
- Strategic differences between larger and smaller purchases
- How to take advantage of teacher out-of-pocket spending
4. Improving the quality of your marketing data
- How to promote customers effectively
- How to maintain a comprehensive customer file and why it’s so important
- Which building demographics identify the most productive schools
- How multiple list sources expand your universe and improve results
- Using response characteristics to increase sales
- Identifying which teachers are most likely to purchase supplemental materials
- Why good data is essential to improving results
- How to use the data you have
- Effective tracking techniques to measure promotion efforts
5. Social Media Live Interviews
Visiting our program live via satellite will be (alphabetically):
6. Increasing revenue with a media mix
- Sandy Fivecoat, WeAreTeachers
- Lisa Schmucki, edWeb
- Errol St. Claire Smith, BAM Radio Network
- Anne Sumpter, The Education Center
- Which direct mail formats yield the best results
- How educators learn about existing and new products
- Channels most used by educators to purchase products
- Online purchasing activity by educators
- Tips for successful e-commerce web sites.
- Enhancing results through economical e-marketing
ALL PROPRIETORY INFORMATION IS HELD IN STRICTEST CONFIDENCE