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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Year-to-Date 2014 Second Quarter Sales Show No Change from 2013

Sales Growth Predicted for 3rd Quarter

Date: July 31, 2014

Results are in and tabulated for the 2014 2nd quarter survey of school marketers. School supply companies made up 40% of the respondents, publishers 19%, technology companies 4% and professional development companies 4%.

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The President's 2015 Budget Proposal for Education

Request Represents a 2% Increase Over 2014

Date: July 31, 2014



The Department of Education released an overview of the President’s budget request for fiscal 2015. Here is an excerpt from that release.

In President Obama’s first term, the administration encouraged innovation at the state and local levels, in part through offering competitive funds designed to drive positive change. At the same time, the administration maintained support for formula grant programs, which make up the vast majority of the budget, and are focused on the most vulnerable students.

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State Funds Cited for Market Conditions

The Condition of Education 2014

Date: May 31, 2014

The Congress has mandated that the National Center for Education Statistics (NCES) produce an annual Condition of Education report to help inform policymakers about the progress of education in the United States. This year’s report presents 421 indicators on important topics and trends in U.S. education. These indicators focus on population characteristics, participation in education, elementary and secondary education, and postsecondary education.

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