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Welcome to SCHOOL MARKET RESEARCH INSTITUTE, INC. Online

For over 30 years, SMRI, Inc. has devoted itself to helping school marketers improve their promotion results through a variety of services. SMRI also conducts seminars, webinars, and in-house training programs, all of which focus on current issues and cutting edge marketing techniques unique to the school market. Regardless of your marketing needs, there is no better resource than the staff at SMRI. Give your next promotion the best chance for success and take advantage of the vast knowledge, resources, and experience at SMRI.

Ed Finance No. 1 Challenge

The 2014 PDK/Gallup Poll

By William J. Bushaw and Valerie J. Calderon

Date: August 31, 2014

The PDK/Gallup poll is a scientifically based survey of 1,001 Americans 18 years and older. Because it is conducted annually and revisits many questions asked in prior years, the poll illuminates how American opinion about education changes or stays the same over time. The poll also poses new questions developed by a panel of advisers convened to identify emerging issues.

Here are five excerpts from the poll. They include how Americans feel about the Biggest Challenges Facing America’s Schools, Student Assessments Using Standardized Tests, Common Core State Standards, International Comparisons of Student Achievement, and Charter Schools and Vouchers.

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DOE Offers Waiver for Teacher Evaluation

A Back-to-School Conversation with Arne Duncan

Date: August 31, 2014



Secretary of Education Arne Duncan posted this back-to-school message for the start of the 2014-15 school year.

As teachers gear up for a new school year, I want to offer two thoughts. One is a message of celebration and thanks. The other is a response to a concern that has come up often in many conversations with teachers and families, and which deserves an answer.

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Year-to-Date 2014 Second Quarter Sales Show No Change from 2013

Sales Growth Predicted for 3rd Quarter

Date: July 31, 2014

Results are in and tabulated for the 2014 2nd quarter survey of school marketers. School supply companies made up 40% of the respondents, publishers 19%, technology companies 4% and professional development companies 4%.

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